About PRYMAL

Family business

We’re a Latvian–South African family who’ve lived across the world - including a decade in Asia - exploring cultures, routines, and the many ways people nourish themselves.

That journey shaped what PRYMAL stands for: a return to the essentials.

In a world full of noise, trends, and overcomplicated nutrition, we believe in simplicity - fuel that supports everyday performance without compromise. Clean, convenient, satisfying food made to nourish.

PRYMAL is about honoring those primal needs: strength, clarity, and balance. Real nutrition made for real life.

We started with biltong because it represents all of that. Naturally high in protein, low in sugar and fat, and rich in iron, B vitamins, and even small amounts of creatine - it’s a snack that fuels both body and mind, without shortcuts.

But more than just fuel, biltong is about connection. From South Africa to Europe and beyond, it’s a food that’s shared and celebrated.

For us, it’s a tradition we trust. A reminder that the best things are often the simplest.

PRYMAL is clean fuel with purpose - built for performance, grounded in heritage, and meant to be shared.